Sportsmen are idols. But sportsmen are not always good examples. Some of them are. They probably drink water.
In the kind of sports I like – surfing, snowboarding, etc. – the guys and girls are cool. They wear clothes with big logos on it and drink energy drinks all day. Continue reading
We all know how the thing with the pink elephant works: the more I tell you not to do a certain thing, the more you will feel tempted to do it anyway.
Besides, you are very likely to be fed up with the topic I keep on bringing up. That is what might be happening in the post-inconvenient truth-era we are in right now. People are fed up with being scared about Climate Change. This phenomena is starting to be known as Apocalypse Fatigue: less and less people want to care about Climate Change. Continue reading
Usually brands are bad. But there is one out there others could learn a lot from. A lesson on sustainable business.
Outdoor clothing brand Patagonia‘s mission is to “build the best and cause no unnecessary harm”.
With the footprint chronicles they have introduced an outstanding level of transparency of their products. It allows you to “track the impact of a specific product Continue reading
