Day 1: Consumption

Day one of the No Impact Week is over and the first challenge for week has started: Do not buy anything.

So today is all about realizing that we tend to buy so many things we actually do not need. This means as a consequence that as part of the project we will not buy anything – except food – for the week.

The No Impact Week proposes you to watch The story of stuff, and Kosmos 9 agrees!! It is an outstanding short video which teaches how “our primer identity has become the one of consumers”. Besides, it also gives you scary information like “99% of the things we produce and buy are trashed within 6 months”, sustainable huh?

Reduce your consumption also means finding alternative ways of getting the stuff you need in your day to day life. Collaborative Consumption is a great example of alternative consumption behaviours with wonderful side-effects: You meet new people and feel good about sharing.

Check out these 10 things which will make you happy and realize how happiness has nothing to do with buying. One of the connects beautifully with our week: Have meaningful goals. “Happiness lies at the intersection between pleasure and meaning. Whether at work or at home, the goal is to engage in activities that are both personally significant and enjoyable.” Oh and speaking of happiness: Check out this article which will tell you that experiences make you much happier than things. Why? It is called hedonic adaptation. “According to this theory, as a person makes more money, expectations and desires rise in tandem, which results in no permanent gain in happiness.” In short if you buy a lot of things, you will get used to the pleasure you get from it and not get any happier from buying things. Reducing your consumption means increasing the pleasure you get every time you buy something.

The Kosmos 9 team hopes to manage well to keep out of (consumption-) trouble this week, but this is only the first challenge! How did your first day go?

Picture by What What, obrigada!

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