Remember the Story of Stuff? The amazing movie about the system that creates too much stuff and too little of what we really need. Now, their new movie is out and it’s about what we most need: CHANGE. In its wonderfully refreshing way, Annie Leonard and her team explain that “buying better” and recycling is not enough. We have to stop being consumers and start being citizens. “Our consumer muscle, which is fed and exercised constantly, has grown strong. So strong that “consumer” has become our primary identity, our reason for being. We’re told so often that we’re a nation of consumers that we don’t blink when the media use “consumer” and “person” interchangeably.” Unfortunately, there’s no huge marketing machine out there reminding us every day to excercise our citizen muscle. That’s how the Story of Change explains how weak we have become on behalf of rights and holding our governments accountable.
Change needs people who care. And they must care more about the world they live in than the things they own. This short movie is a good reminder of that imminent truth. Check it out here, you won’t regret it:
How’s your citizen muscle doing?