Public Eye Award 2012: the Worst of the Worst Company

The next World Economic Forum is coming up and so it is time to start thinking about Public Eye Award Nominations.

Last year Barclays, Samsung and Freeport McMoran sweared they are good and not harming anyone. Barclays – betting on food and therefore making people starve all over the planet – was not convincing enough and won the Jury award for the most harmful company in 2011. Vale – the company building dams in the Amazon – was awarded by the public for the second award for its bad environmental impact. Over 88’000 people had voted.

Now, the Public Eye Award will also be given to a bad company this year. Until the 15th of September you can nominate whatever corporation you want on the official page.  The organizers – Berne Declaration and Greenpeace Switzerland – write: “the organization that nominates the winner of the Jury Award will be invited to join us in Davos in late January, to present its case at our international press conference.” Unfortunately, it is still quite easy to think about bad companies which are worth nominating. What are your ideas?

I will keep you posted about the nominations and the awards.

6 thoughts on “Public Eye Award 2012: the Worst of the Worst Company

  1. The unfortunate reality is that the vast majority of businesses around the world remain stuck in their old unsustainable ways. Pointing out the bad practices of a few businesses accomplishes little when so many businesses worldwide are also doing the exact same things, simply not on the same grand scale. Rather than bring attention to the worst businesses, it may be more constructive to bring public attention to the best businesses. Where are the awards for excellent performance? Where are the awards for companies that are doing the right thing, often at the risk of easy, short-term profit? Where are awards that encourage sound economic models that support overall wellness and community resilience, not simply shareholder return and GDP?

    Businesses are more likely to listen to our message when we are positive and encouraging. When we are angry and accusatory businesses will become defensive and close their minds. Placing a vote on competing terrible options sounds too much like a political election. Rather than vote for the worst, let’s vote for the best, for a better economy, for a better world.

    • You make a valuable point here, Rob. However, I believe that this kind of event is also very important since it keeps the worst of the worst companies on alert because they know we are watching them and that these kind of acts are no longer tolerated.
      At the same time, I do think that companies do get kudos for good acts too and often at the slightest sign of a “good” practise…

  2. Nestle all the way. No amount of chocolate is worth losing Asian rainforests and the biodiversity that exists there.

    Great post again, Rahel 🙂

    • Nestlé is probably nominated every year in this award since in Switzerland most people are ashamed of that company and their negative impact all over the planet… yet they have to win the price but that can only be a matter of time.

  3. Pingback: A Scary Merger | Kosmos 9

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